SoulWOW?

You're not going to believe this.

Now you can "SoulWow" Your Sins Away!

A new product is available in parts of New York that will leave you with that “almost baptized feeling.” SoulWow has the cleansing power of confession. In a YouTube parody of the popular ads for ShamWow towels, a priestly pitchman called Father Vic calls on Roman Catholics in Brooklyn, Queens and Long Island to partake in confession. The campaign was launched a couple of weeks ago by the dioceses of Brooklyn and Rockville Centre in an effort to increase the number of people who confess during Holy Week. Church officials say they’ve seen an upsurge of followers seeking absolution. Check it out: www.soulwow.com.

Amen.